Running My Business No. 01
Henry
I was the bottleneck. Every reply, every call prep and every follow-up waited on me.
Missy Ross · Vero Dawn
The Custom Build Collection
23 problems I ran into, and the systems I built to solve them.
Everything here is my own work. Anything private has been replaced with made-up information.
I
Collection I of V
Running My Business
The systems I built to run Vero Dawn, so my time goes to the work only I can do.
Running My Business · No. 02
Command Center
What needs me today is spread across a calendar, an inbox, a task list and a few people’s heads.
Running My Business · No. 03
Book Lab
I’ve read the answer somewhere. I just can’t find it at the moment I have to decide.
Running My Business · No. 04
Status Page
Automations fail quietly, and you find out a week later.
Running My Business · No. 05
Build Playbook
I keep learning. The hard part is knowing which lesson is worth building, and which one is a distraction.
Running My Business · No. 06
Open Claude Chats
Work gets started faster than it gets finished, and nobody can see which pieces are stuck waiting on a decision.
Running My Business · No. 07
Referral Partner System
Paying referral partners correctly, and privately, is harder than it sounds.
Running My Business · No. 08
Weekly Calibration
I thought I was tired because the week was hard. I couldn’t see that the week was hard because of how I’d built it.
II
Collection II of V
Marketing & Sales
The writing and the prospecting. I still decide what goes out.
Marketing & Sales · No. 09
Weekly Blog Writer
A blog that says the same thing every week is worse than no blog. AI writing left alone tends to do exactly that.
Marketing & Sales · No. 10
Prospecting Engine
Hundreds of connections, and no honest way to know who is worth a call this week.
III
Collection III of V
Products I’ve Built
Products I designed and built for other people to use.
Products I’ve Built · No. 11
Hostly
Reviews come in faster than a restaurant owner can answer them.
Products I’ve Built · No. 12
Care by Clara
When you care for someone, one person ends up holding all of it: the history, the papers, the appointments, and what every doctor said.
Products I’ve Built · No. 13
Second Ring
The call you can’t pick up doesn’t wait for you. Voicemail doesn’t save it.
IV
Collection IV of V
Client & Partner Solutions
Some of my most interesting work is built around problems unique to another business. Let’s talk about what yours needs.
Client & Partner Solutions · No. 14
Market Intelligence Briefing
A futures trader has a few minutes before the open to answer one question: is this morning safe to trade?
Client & Partner Solutions · No. 15
AI Operations Hub
One person had built everything the company runs on, and all of it lived in her head. So every question went through her.
Client & Partner Solutions · No. 16
AI Buying & Merchandising Assistant
A boutique owner had found a maker she loved. Before ordering more, she needed to know what a pair would earn her.
V
Collection V of V
Personal & Life Tools
I build for my own life too. It’s where I find out what really holds up.
Personal & Life Tools · No. 17
Otis
My own life runs through three inboxes, a calendar, a house and a suitcase, and nobody was keeping track of all of it but me.
Personal & Life Tools · No. 18
The Edit
A closet full of clothes, and the same five things on repeat.
Personal & Life Tools · No. 19
Roam
A trip plan looks fine until two things turn out to be at the same time, and you find out standing in a lobby.
Personal & Life Tools · No. 20
House Whisperer
Every house has a history. It lives in a drawer of receipts and in somebody’s memory.
Personal & Life Tools · No. 21
VitaWell
I had a ring, a scale, lab results and a food log. I had plenty of numbers. What I didn’t have was anyone reading across them.
Personal & Life Tools · No. 22
Care Coordination Desk
A care team is twelve people who each email you separately. Once a month, I owed all of them one clear update.
Personal & Life Tools · No. 23
House Inventory
A rental house changes hands every few days. We needed to know what was missing, what was broken and what needed repair, without being there.
Your turn
These are the problems I saw and the systems I built. What’s the problem you wish someone would solve for you?
Tell me about it. I’ll tell you what I’d build.