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FAQ

Questions Are a Good Place to Start.

You do not need to have the solution figured out before talking with Vero Dawn.

Here are answers to some of the questions that come up most often about the work, the process, and what it looks like to get started.

Getting Started

No.

Most people land somewhere between knowing exactly what they want built and just knowing something isn’t right. Either is fine.

If you can’t name it yet, naming it is the first part of the job.

Yes.

You don’t need a plan or a spec. We’ll push on the idea, work out what it would actually have to do, and tell you whether it is worth building.

No.

If you already know what you want built and it holds up, we’ll just build it.

If you’re not sure what is wrong yet, that is the part we do first.

We talk.

You tell us what is going on, and we work out whether we’re the right people for it and what should happen next.

You don’t need to prepare anything first.

The Work

We find what’s actually broken. We tell you whether it needs technology at all. If it does, we build it and stay until it works in your business, not just in the demo.

We go through how the business actually works and come back with what is causing the problem, what matters first, and what to do about it.

Usually that covers:

  • what to fix first and what can wait
  • what we think you should build, and what you should not
  • how the pieces should fit together
  • what should stay with a person
  • what you already pay for that is not switched on
  • what it would cost if you want us to build it

Yes.

The first piece can stand on its own, or we can build what comes out of it. You’re not handed a report and left alone with it.

Whatever the business actually needs.

These are the ones that come up most often, not a menu:

  • systems that hold what the business knows
  • tools built for one job nobody else sells
  • automations that join up what you already use
  • voice agents that answer the phone
  • systems that handle customer questions
  • custom applications

If the work can be made easier, more reliable, or less dependent on one person, there is a good chance we can build what is needed.

Yes, and it does not matter who built it.

We’ll look at what is there and tell you what it would take to make it do the job, whether that is a few changes or a rethink of how it works.

Yes, both.

Talks, panels, podcasts and interviews on what AI should actually do at work, and training for teams that is hands-on rather than a presentation. Some of it ends with the team having built something that works.

Tell us who the group is and what you want them walking out with.

Speaking, training and media

AI & Architecture

No.

Sometimes it is the answer. Sometimes the answer is software you already pay for, a process change, clearer responsibilities, or nothing new at all.

We’re not here to add AI. We’re here to fix the problem.

We’ll tell you.

We are not going to take your money to build something we don’t think will work.

If there is a simpler or better way, you’ll hear it before anyone spends real time or money.

It’s the part where someone checks. What’s actually wrong. What should stay with a person. What you already own. Whether the number makes sense. All of it before anyone spends a dollar building anything.

Good.

We’ll work with what you have and tell you whether it needs connecting up, improving, replacing, or just using differently.

Often it is the last one.

Investment & Process

A Second Opinion on a proposal you already have starts at $1,500.

Working out what needs to change has its own starting price, and we will tell you what it is when you ask. Anything built after that is scoped to the work, because it depends on the problem, how much of it already exists, and what it has to connect to.

Depends on what it is.

Looking at one decision or one problem can be quick. A build takes longer depending on what already exists, what it needs to connect to, and what has to change.

Either way, you’ll have the scope and timing in writing before anything starts.

Yes, when it is actually worth paying for.

Sometimes that is keeping it running. Sometimes it is building the next piece.

We don’t put a retainer on everything by default.

No.

It can be one decision looked at properly, a full build, or extending something you already have.

The size should match the problem, not the other way round.

No.

What the businesses have in common is not the industry. It is the situation.

Something important still depends on one person, or something is not working and nobody has had the time to figure out why.

Still Have a Question?

Bring us the problem, the idea, or the possibility.

You do not need to know the answer before the conversation starts.

Tell Us What You’re Working On

Intelligence Built with a Purpose.